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Adani Wilmar Halts All Sourav’s Fortune Advertisement

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NEW DELHI: Adani Wilmar has halted all advertisements of its Fortune Rice Bran cooking oil featuring Sourav Ganguly who suffered a heart attack on Saturday even as social media users ridiculed the campaign that promoted heart health, two officials directly aware of the developments said.

“The advertising featuring Ganguly has been removed across platforms,” said one of the persons who is closely working on the campaign. “Ogilvy & Mather, creative agency for the brand, is looking into the issue and is working on a fresh redressal campaign.”

Courtesy – Economic Times

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